The Universal Jewels story
Universal Jewels is a US-based, family-owned fine jewelry retailer. We have been operating since 2014. Over the past decade, we have served more than 34,562 customers across our store, Etsy, eBay, Amazon, TikTok Shop, and Pinterest. Real people. Real jewelry. Family-run.
What we sell
Solid 10K, 14K, and 18K gold. Sterling silver. Real diamonds, lab-grown diamonds, natural sapphires, and the full range of precious and semi-precious stones — always classified accurately. We never call cubic zirconia a diamond. We never say "solid gold" unless it is solid gold throughout. We use "gold finish" for any piece that is not solid — never "gold-plated" as a marketing claim.
Our deepest expertise is in gold hoop earrings in every size and thickness, engravable pendants, gold chains, and wedding bands. These are the pieces our customers come back for, year after year.
What we stand for
- Honesty in classification. We tell you exactly what you are buying — the metal, the karat, the stone, the treatment, the origin.
- US shipping. Every order ships from the United States. No surprise international customs.
- 30-day returns. If a piece does not work for you, we make it right.
- Personal customer service. Every email gets a real human reply, usually within one business day.
- Family-owned. Universal Jewels was started by Shaneela in 2014 and is now run by Shaneela and her husband. No outside investors, no offshore call centers.
By the numbers
- Founded 2014
- 34,562 customers served
- 750+ verified customer reviews
- Family-owned and operated
- Ships from the United States
Contact us
General questions: info@universaljewelsinc.com
Order status: orders@universaljewelsinc.com
Returns: returns@universaljewelsinc.com
Site help: support@universaljewelsinc.com
We answer every email personally and typically respond within one business day.